We’re working on updating our site with the latest & greatest! In the meantime, check out some of the work below & feel free to say hey and get some samples relevant to your project.
bartleby is a student success hub, developed by Barnes & Noble Education, Inc. as part of its ongoing mission to serve all who work to elevate their lives through education. We were commissioned to create a brand that reimagined bartleby from Herman Melville’s scrivener into a warm and engaging student solutions resource. Branding, collateral and digital media samples coming soon!
East Rock Apiary
East Rock Apiary is a small, family-owned apiary in the East Rock neighborhood of New Haven, CT. They needed a brand identity to represent their passion for local honey bees and giving back to their community.
We started our own small local business with the hopes of supporting and beautifying other small local businesses so we were really excited to be a part of this one.
The East Rock apiary team approached us after a failed branding attempt with another company and very specific ideas in mind, most importantly, a little piece of East Rock incorporated in the logo and at least one visual of a honey bear on a bike, reminiscent of a childhood toy one of the founders once had. We ❤ negative space logos and really any opportunity to do some clever design, so we immediately knew this was the kind of approach we wanted to take. We went through various iterations of bears on bikes, bears with honeypots, bear-free concepts and typographic concepts, and though we moved away from the bike concept, the bear remained the hero.
BAR is a New Haven landmark, opened in 1991 as a local bar and dance club. In 1995, pizza and a micro-brewery were introduced and today they are known and beloved by locals and visitors. They needed a website refresh to increase awareness around their nightclub and events while still highlighting the pizza and drinks they’re famous for. Bold menus, simplified navigation, and a virtual walkthrough gives a glimpse into just how cool the space is.