What could be sweeter than the opportunity to brand local honey?
We started our own small local business with the hopes of supporting and beautifying other small local businesses so we were really excited to be a part of this one.
The East Rock apiary team approached us after a failed branding attempt with another company and very specific ideas in mind, most importantly, a little piece of East Rock incorporated in the logo and at least one visual of a honey bear on a bike, reminiscent of a childhood toy one of the founders once had. We ❤ negative space logos and really any opportunity to do some clever design, so we immediately knew this was the kind of approach we wanted to take. We went through various iterations of bears on bikes, bears with honeypots, bear-free concepts and typographic concepts, and though we moved away from the bike concept, the bear remained the hero.