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East Rock Apiary

East Rock Apiary is a small, family-owned apiary in the East Rock neighborhood of New Haven, CT. They needed a brand identity to represent their passion for local honey bees and giving back to their community.

What could be sweeter than the opportunity to brand local honey?

What could be sweeter than the opportunity to brand local honey?

 We started our own small local business with the hopes of supporting and beautifying other small local businesses so we were really excited to be a part of this one.  The East Rock apiary team approached us after a failed branding attempt with another company and very specific ideas in mind, most importantly, a little piece of East Rock incorporated in the logo and at least one visual of a honey bear on a bike, reminiscent of a childhood toy one of the founders once had. We ❤ negative space logos and really any opportunity to do some clever design, so we immediately knew this was the kind of approach we wanted to take. We went through various iterations of bears on bikes, bears with honeypots, bear-free concepts and typographic concepts, and though we moved away from the bike concept, the bear remained the hero.

We started our own small local business with the hopes of supporting and beautifying other small local businesses so we were really excited to be a part of this one.

The East Rock apiary team approached us after a failed branding attempt with another company and very specific ideas in mind, most importantly, a little piece of East Rock incorporated in the logo and at least one visual of a honey bear on a bike, reminiscent of a childhood toy one of the founders once had. We ❤ negative space logos and really any opportunity to do some clever design, so we immediately knew this was the kind of approach we wanted to take. We went through various iterations of bears on bikes, bears with honeypots, bear-free concepts and typographic concepts, and though we moved away from the bike concept, the bear remained the hero.

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